Search This Blog

Tuesday, November 27, 2018

Trust is Key

In Measure What Matters, the author makes a valid point about trust being the key to building and defending your reputation. It affects customer loyalty, word of mouth, employee retention, and reputation. As in life, trust is so important to an individual's reputation on social media and in organizations. The more trustworthy a company is, the more customers and business they will be likely to receive. It helps cultivate relationships with donors, consumers, investors, and legislators. The higher the trust level, the better off an organization will be. This is something that should be obvious, but some companies seem to lose sight of. Trust should be the number one thing that companies establish with their perspective audiences/clients/customers. I felt that this was a very good point that needed to be shared with everyone. Trust is important in ALL aspects of life, including social media and in companies.

1 comment:

  1. I agree that this seems very obvious, but sometimes the obviousness makes concepts hard to overlook. It seems like common sense that there should be a high level of trust. The good news is, that sometimes this leads to a natural sense of trust without much analysis or planning.

    ReplyDelete